The preferred soft drink chain in the whole world, Coca Cola, originated in Atlanta, Georgia, when you look at the year 1886.

The preferred soft drink chain in the whole world, Coca Cola, originated in Atlanta, Georgia, when you look at the year 1886.

Being a prominent manufacturer, dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Although the company started building its international network within the 1920s, it now operates in nearly 200 countries and produces significantly more than 400 brands.

Authored by Anna D.

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McDonald’s is one of several world’s largest chains of junk food restaurants, which is well-known for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the world. Having its headquarters in the United States, McDonald’s began its operations into the year 1940 as a restaurant that is barbecue that has been operated by Richard and Maurice McDonald. However, when you look at the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent within the company. He later purchased the restaurant chain through the McDonald brothers and was able to expand it on an level that is international.

Published by Anna D.

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Marketing Essays

Within the last few several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). While these environments are associated with substantial customer resources, the entry into them is oftentimes hindered by various economic, political or cultural barriers. The need to conform to the particularities of every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core components of their positioning that is international with positioning concepts to enhance the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of these choices might be complicated and companies’ market entry decisions usually have to be studied on a case-by-case basis. The aim of this essay would be to explore the key reasons why brands that are global different positioning strategies in the countries of these presence.

Written by Katy J.

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Strategic management allows for identifying the positioning of companies inside their external environment and evaluating their internal resources and capabilities to find the perfect methods of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies rely on innovation and intangible resources to accomplish global growth (Truett and Truett, 2014). This emphasises the need to select the most effective strategic management approaches to determine potential bottlenecks that decrease the standard of decision-making in these organisations and prevent them from responding to relevant market trends. Hence, the aim of this essay is to explore what strategic management approaches and skills would stimulate the growth for the fast fashion industry in Spain.

Compiled by Philip S.

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Whilst the Internet sales industry is consistently growing on a scale that is global companies are looking for new ways to influence customer behaviours and motivate clients to shop for their products or services and services within the online environment (Dai et al., 2014). The caliber of corporate information resources is just one of the critical antecedents of conversion, which emphasises the role of Internet platform elements within the decision-making process. Therefore, web site design is highly significant since this dimension is in charge of the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role into the decision-making process is often vaguely defined. The purpose of this essay is to explore how design that is website influence customers’ intention to look online.

Authored by Josh A.

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Marketing communications is an part that is essential of marketing strategy utilizing the companies’ competitiveness and financial returns frequently perceived through the information of the messages as well as the channels of the delivery (Falat and Holubci, 2017, p.148). However, regardless of the significance of this idea, there still remains ambiguity that is substantial its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to attain a specific conclusion on how electronic word-of-mouth (eWOM) could be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications with the aim of evaluating their major strengths and weaknesses.

Compiled by Jess C.

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Because of the growing popularity with consumers, social media have become an marketing that is effective channel in addition to one-to-one communication means (Keegan and Rowley, 2017). Social internet marketing (SMM) is usually reported to play a role in consumer engagement and produce perceptions that are positive attitudes towards brands, products, and services customwriting org (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services within the online environment, it will not necessarily leads to a purchase decision (Barger et al., 2016).

Published by Josh A.

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Customer communication is amongst the main antecedents of client satisfaction within the modern environment (Hanninen and Karjaluoto, 2017). Having the ability to contact a ongoing company on a 24/7 basis is generally recognised as an indication of consumer recognition and support. However, not all the organisations are able recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer to the dilemma and allowed many organisations to implement 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands are part of the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This gap is closed by this essay by exploring the effectation of chatbots on the customer satisfaction in luxury e-services.

Compiled by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are looking for new methods to increase the accuracy and effectiveness of the technology, marketers tend to be more focused on the ways it can be used to improve customer communication and personalisation. From the one hand, to be able to identify consumers behind these devices and even ‘read’ their emotions can be highly valuable for promoting products or services that fit their mood and preferences (Yang et al., 2018). This raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy on the other hand. Unfortunately, the field of facial recognition application in marketing is a relatively understudied section of marketing knowledge. This suggested the need to explore the opportunities that are emerging challenges in this sphere that can be used by modern marketers.

Authored by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly seen as volatility, whereas, minor ones tend to be considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors proceed to improve their positions, a number of variables are taken into consideration, such as for instance macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into account using the value that is present of stock price as a benchmark upon which hedges should be formed. The main variables used to derive an option’s price are current stock price, intrinsic value, time for you expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors usually takes benefit of superior information to hedge against their current stock positions.

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